Practical AI workflows for marketing teams of one to one hundred.
Most marketing teams using AI are begging the model: long conversational prompts, lots of “please,” lots of re-asking, lots of accepting the first answer because the second one would take longer. This is fine for a personal assistant. It is not a workflow. It is not a team capability. It does not scale past the one person on the team who's good at it.
This workshop is the opposite. We'll build, live, the four AI workflows my agency uses every week — the ones that have replaced (or quietly upgraded) real human work. Brief-grading. Competitive monitoring. First-draft briefs from a transcript. A QC pass that catches the things the writer missed. Each one is a system, not a chat.
You'll leave with prompts you can paste into your stack on Monday, the structure to make new ones, and a clear sense of which marketing jobs are now meaningfully cheaper, which aren't, and which got more expensive (yes, some did).
Brief grader, competitive monitor, transcript-to-brief, QC pass. Real prompts, real evals, real failure modes. Yours to take home.
When to build a system, when to keep it as a one-off conversation, and the heuristic for telling the difference inside a normal week of work.
How to write prompts that don't break every time OpenAI ships. The short version: anchor on outcomes, not specifics.
Three categories of marketing work that are, surprisingly, harder now than they were two years ago, and what to do about each.
How to introduce these workflows to a team without triggering either eye-rolling or panic. There is a sequence. The sequence matters.
Tell me the date, the audience, and one true sentence about why you're putting on the event. That's the whole intake form. I read every email. I reply within a day or two — three if it's a Monday and I'm at the rink. There is no agent. There is no booking platform. There is just a guy with an inbox and a calendar.
Founder of Seapoint Digital, a small marketing agency in Maine. In marketing since 2008. Running Seapoint since 2011. He gives roughly a dozen talks a year on marketing, AI, and the regional agency life.
Based in York, Maine. Office in Kittery, where the bridge is and the coffee is better. Plays Beer League hockey on Mondays. Not the William Cutrer who wrote the books; Google has been informed and remains unmoved.