live last published: today, briefly uptime 3d 08:23:00
frequently confused with: a doctor · running on hope & a static host · v2.4
↪ a personal website · by a person · for some reason

Hi, I'm Bill.
I do marketing.
That's it. That's the website.

Yes, this is a website about me. Here's why that's your problem now: somewhere out there is an event, a project, or an article that would be measurably better if I were involved. The only inefficient thing left is connecting us.

I run Seapoint Digital, a small marketing agency in Maine. I give talks. I write essays. I play hockey on Monday nights. The site has four sections. Each one is labelled accurately.

fig 1. bill, neutrally lit, blinking
TitleMarketing person
LocatedYork, Maine
OfficeKittery, Maine
FoundedSeapoint, 2011
Mistakenlynot Dr. Cutrer ↗
Reply rate~24h, barring rink
Height5′10″, on a good day
§ 01 · About

The bio section. Personal websites are required to have one. Mine is in Q&A form because nobody actually reads them top-to-bottom and this way the parts you'd skip are at least labelled.

Q. What do you do?
I run a marketing agency called Seapoint Digital. We do strategy, brand, content, and the parts of paid media that aren't embarrassing. (The other parts we politely decline.)
Q. Where?
York, Maine. The office is in Kittery, ten minutes south, where the bridge is and the coffee is better. ("Maine" is the state. "Kittery" is the town. "Maine-based" is the LinkedIn version.)
Q. Years doing this?
In marketing since 2008. Running Seapoint since 2011. So: long enough to have opinions, not so long that I've stopped having new ones.
Q. What do you talk about?
Marketing and AI, mostly. Sometimes attribution. Always brand. Occasionally — under duress — "the future of work."
Q. Are you that Bill Cutrer?
No. There is, somewhere, a Dr. William Cutrer who co-wrote a series of evangelical marriage and intimacy books. He is a different person. (Important sub-note: I am Bill, never William. Google has decided otherwise. Google and I disagree on this and several other matters.) Disambiguation table →
Q. Hobbies?
Hockey, Beer League. Reading. The kind of cooking that is mostly chopping. Building tiny websites about myself, evidently.
Aside: there used to be more here. I cut most of it. The unabridged version is available on request, but you're not going to request it, and that's the right instinct.
§ 02 · Speaking

Talks I'll give if you ask. I do roughly a dozen of these a year. The decks are not reused. The jokes are. Pricing is sensible; my agent is also me, so we tend to come to terms quickly.

№ 01

The Honest Robot

Why your AI marketing stack should embarrass you a little.

formatKeynote · 30 / 45 / 60 min
→
 № 02

Attribution is a Ghost Story

Measuring what matters when the cookies are gone and the dashboards lie.

formatTalk + Q&A · 45 min
→
 № 03

Small Brand, Big Antenna

How regional businesses can out-personality national budgets.

formatWorkshop or fireside · 30 / 60 / 90 min
→
 № 04

Prompt, Don't Beg

Practical AI workflows for marketing teams of one to one hundred.

formatWorkshop · 60 / 90 min / Half-day
→

To book: email me with the date, the audience, and one true sentence about why you're putting on the event. Skip the form. Forms are for committees and committees never book speakers; people do.

Email Bill →
FAQ: Yes, I'll travel. Yes, panels are fine. No, I won't do the one where everyone wears a hoodie and says "disrupt." That ship has sailed and we're better for it.
§ 03 · Currently

What I'm reading, building, arguing about. Updated when something changes, not on a schedule. If this section feels stale, that means I haven't done anything interesting lately, which is fair.

Reading

Cormac, accusingly.

The McCarthy on the shelf has been there a while; I keep meaning to start. Just finished The Faith of Beasts for the sci-fi fix. Tab count: still 41.

⏱ as of this morning
Building

Two things. One useful.

A filter for the rising flood of AI-generated cold emails — catches the obvious "just circling back to ensure alignment" ones; the clever ones are still a problem. Separately, and unrelatedly, trying to figure out whether Claude Cowork can be persuaded to make me a sandwich.

⏱ v0.2 · catches the obvious ones
Arguing about

That the word "content" is over.

It flattens essays, photos, jokes, and software updates into a single beige category. We can do better. We did before.

⏱ ongoing · with everyone
§ 04 · Writing

Things I've written down. These are essays, not "content." Roughly one a fortnight. No newsletter pop-up; the only way to subscribe is RSS or remembering to come back, both of which work.

May 2, 2026 · fiction9 min · short story

Count the Stars

A short story. The marketing person, evidently, also writes fiction. We tried to talk him out of it; he was unreachable.
Apr 28, 20267 min · about a coffee

The Marketing Stack That Apologizes

What if every dashboard came with a footnote about what it cannot see?
Apr 14, 20264 min · half a Zamboni lap

Stop Calling It Content

A modest proposal: bring back 'writing,' 'pictures,' and 'things you made.'
Mar 30, 202611 min · long bus ride

AI Will Not Save Your Brief

The model is fine. The brief is the problem. It's been the problem the whole time.
Mar 12, 20261 min · placeholder

Field Notes from a Regional Agency

Coming. Building the site was hard enough; the essay is on its way.
Feb 22, 20269 min · two periods

On Quietness as a Brand Strategy

Loud is cheap. Coherent is expensive. Quiet is, somehow, the most expensive of all.

The contact section.
It's just my email.

Email me at

bill@seapoint.digital

About what

Speaking · projects · advice · "do you know anyone who…" — all welcome. I reply within a day or two unless I'm at the rink, in which case it's three.

Elsewhere

LinkedIn · Twitter · Seapoint Digital

Not at

Threads, Bluesky, any evangelical publishing house, your DMs (sorry).