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Bill
Count the Stars
A short story. A Caltech grad student discovers time travel. Two rabbis decide otherwise.
The Marketing Stack That Apologizes
What if every dashboard came with a footnote about what it cannot see?
Stop Calling It Content
A modest proposal: bring back ‘writing,’ ‘pictures,’ and ‘things you made.’
AI Will Not Save Your Brief
The model is fine. The brief is the problem. It’s been the problem the whole time.
Field Notes from a Regional Agency
Coming. Building the site was hard enough; the essay is on its way.
On Quietness as a Brand Strategy
Loud is cheap. Coherent is expensive. Quiet is, somehow, the most expensive of all.